It's That Simple
1
Test Drive
Visit Steele Ford Lincoln and take any new Ford for a spin during our 3-day VIP Event, May 27--29.
2
Scan & Register
After your drive, scan the Ford QR code (provided at the dealership) and enter your name -- this officially logs your $30 donation.
3
We Donate
$30 goes straight to the IWK Foundation for every test drive taken -- your drive makes a real difference for kids in Atlantic Canada.
Event Dates
May 27--29, 2025
Free BBQ
Friday, May 29 · 11am--1pm
Per Test Drive
$30 Donated to IWK
Location
Steele Ford Lincoln
Our Community Partner
The IWK Health Centre serves children, youth, and families across Atlantic Canada with world-class specialized care. The IWK Foundation funds the people, programs, and equipment that make it possible -- and your test drive helps keep that mission going.
Representatives from the IWK Foundation will be on-site Friday, May 29 -- come by, say hello, grab some BBQ, and make a difference.
Ford It's a Big Deal VIP Event
Book your test drive at our VIP Event and help raise vital funds for Atlantic Canada's kids -- while taking advantage of our best deals of the year.
$30 donation to the IWK Foundation is made per completed test drive during the event period May 27--29, 2026 in partnership with Ford Canada's Drive for Your Community program. Certain conditions apply.
.png)
