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Ford It's a Big Deal Event
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IWK Foundation

Ford VIP Sales Event · May 27--29, 2026

Drive a Ford.
Change a Kid's Life.

Every test drive at our Ford It's a Big Deal VIP Event raises $30 for the IWK Foundation -- supporting the children, youth, and families who depend on the IWK Health Centre right here in Atlantic Canada.

Book Your Test Drive

No obligation. Walk in or book ahead.

It's That Simple

How Your Test Drive Helps

1

Test Drive

Take a Test Drive

Visit Steele Ford Lincoln and take any new Ford for a spin during our 3-day VIP Event, May 27--29.

2

Scan & Register

Scan the QR Code

After your drive, scan the Ford QR code (provided at the dealership) and enter your name -- this officially logs your $30 donation.

3

We Donate

$30 Goes to the IWK

$30 goes straight to the IWK Foundation for every test drive taken -- your drive makes a real difference for kids in Atlantic Canada.

Event Dates

May 27--29, 2025

Free BBQ

Friday, May 29 · 11am--1pm

Per Test Drive

$30 Donated to IWK

Location

Steele Ford Lincoln

IWK Foundation

Our Community Partner

Supporting the IWK Foundation

The IWK Health Centre serves children, youth, and families across Atlantic Canada with world-class specialized care. The IWK Foundation funds the people, programs, and equipment that make it possible -- and your test drive helps keep that mission going.

Representatives from the IWK Foundation will be on-site Friday, May 29 -- come by, say hello, grab some BBQ, and make a difference.

Ford It's a Big Deal VIP Event

Ready to Drive for Good?

Book your test drive at our VIP Event and help raise vital funds for Atlantic Canada's kids -- while taking advantage of our best deals of the year.

Book a Test Drive
View Inventory

$30 donation to the IWK Foundation is made per completed test drive during the event period May 27--29, 2026 in partnership with Ford Canada's Drive for Your Community program. Certain conditions apply.

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